The International Conference of Serviceology (ICServ) 2025
Green Economy and Service Innovation - Shaping the Future of Business and Society, 1-3 December
Programme
December 2, Tuesday
Venue: Room Torsten, Stockholm School of Economics, Sveavägen 65 Stockholm
09:00 – 10:00 Keynote Speech
“Rethinking Sales Management for Servitization in the Digital Era”
Christian Kowalkowski, Professor, Linköping University and Hanken School of Economics
10:00 – 10:30 “SSES (Stockholm School of Entrepreneurship) a global platform for interdisciplinary entrepreneurship”
Rasmus Rahm, Program Director, Stockholm School of Entrepreneurship & Research Fellow, Stockholm School of Economics
10:30 – 11:00 Coffee & Tea Break
Venue: Atrium, Stockholm School of Economics, Sveavägen 65 Stockholm
11:00 – 12:20 Session F: “Globalization, Trade, and Policy”
Venue: Room Torsten, Stockholm School of Economics, Sveavägen 65 Stockholm
Chair: Åsa Malmström Rognes, European Institute of Japanese Studies, Stockholm School of Economics
“Characterizing international services: an interdisciplinary framework for research and policy”
Kristin Brandl1, Peter Ørberg Jensen1, Patrik Ström2 & Andrew Jones3
1 Copenhagen Business School, 2 European Institute of Japanese Studies, Stockholm School of Economics & 3 Brunel University
“Roles and Functions of Japanese General Trading Companies (sōgō shōsha) in Contributing to Green Economy”
Eva Liias, School of Economics and Business Administration, University of Tartu & European Institute of Japanese Studies, Stockholm School of Economics
“Transnational Networks and Social Innovation: Towards Improved Public Services in Emerging Economies”
Lucia Gómez1 & Erja Kettunen1, 1 Turku School of Economics, University of Turku
“Research on the Use of International Business-to-Business E-commerce Support Tools Among Small and Medium Enterprises (SMEs)”
Eijin Oshimo, Japan Advanced Institute of Science and Technology
12:20 – 13:40 Lunch
Venue: Atrium, Stockholm School of Economics, Sveavägen 65 Stockholm
Parallel Session G: Retail, Consumer Experience, and Technology
Venue & Time: Room Torsten, 13:40 – 15:00
Chair: Keiko Toya, Meiji University & European Institute of Japanese Studies, Stockholm School of Economics
“Tracking – Targeting – Engaging in Retail Stores: The Opportunities and Value of Innovative In-Store Location-Based Services”
Lukas Breustedt1, Tobias Schaefers2, Gerrit Cziehso3 & Stefan Brinkhoff 4, 1 OWL University of Applied Sciences & Dortmund University, 2 Copenhagen Business School & Bielefeld School of Business, 3 ALDI Data & Analytics Services GmbH & 4 Locandis GmbH
“Effects of Institutional Isomorphism and Organizational Resources on Retailer Cross-Channel Integration”
Masaki Kajita, University of Marketing and Distribution Sciences`
“Consumer Attitudes Toward the Servitization of Publications: The Relationship Between Smartphone Usage and Satisfaction with Publications”
Yoji Hata1, Chihiro Morito2 & Hiromasa Tanaka3
1 University of Marketing & Distribution Sciences, 2 Kwansei Gakuin University & 3 INTAGE Inc.
“Environment Impact Assessment of Hybrid Clothing Consumption Models Combining Ownership and Rental”
Eiji Yoshiki1, Yudai Tsurusaki,1 Eri Amasawa2 & Koji Kimita1
1 University of Tokyo & 2 Waseda University
Parallel Session H: Digital Life
Venue & Time: Room Ragnar, 13:40 – 15:00
Chair: Alexander Kristiansen, Center for Asian Studies, Stockholm School of Economics
“Service Capability and Corporate Sustainability in the Era of Generative AI: Human-AI Role Sharing for Value Co-creation”
Yoshinori Hara1 & Noriko Souri2,
1 Osaka Seikei University & 2 Kumon Institute of Education
“Capability to Behavior: COM-B Model Approach to Enacting Cross-Cultural Competence in Hospitality Service Work”
Kate Inyoung Yoo1 & Therez B. Walker2
Kansai Gaidai University & NHL Stenden University of Applied Sciences
“Transforming Business Models with Generative Adversarial Networks in Hotel Service”
Xuan Tran, University of West Florida
“Smart Home Technology Acceptance for Aging in Place: Cross-generational Analysis”
Kentaro Watanabe1 & Fumiya Akasaka1,
1 National Institute of Advanced Industrial Science and Technology
15:00 – 15:30 Coffee & Tea Break
Venue: Atrium, Stockholm School of Economics, Sveavägen 65 Stockholm
Venue: Atrium, Stockholm School of Economics, Sveavägen 65 Stockholm
Parallel Session I: Service Design and Innovation Processes
Venue & Time: Room Torsten, 15:30 - 16:30
Chair: Spring Han, Kyoto University
“The Consideration of Introducing Proportional Rewards in Innovation Contests”
Yutaro Shiraishi1, Sangjic Lee2, Kohei Nishiyama3, & Nariaki Nishino3
1 Department of Systems Innovation, University of Tokyo
2 Department of Business Administration, Nihon University
3 Department of Technology Management for Innovation, University of Tokyo
“Fostering Sustainable Leadership in the Tech Industry: Practices, Challenges, and Implications”
Zaleha Yazid, Universiti Kebangsaan Malaysia
“How Third Wave Coffee Services Create Sustainable Value: An Analysis of Anti-Commoditization Mechanisms Through Value Co-creation”
Yuko Akiyama1, Arisa Yamamoto3, Kanta Sugihara2 & Ayumu Sugiyama2
1 Japan Advanced Institute of Science and Technology
2 University of Yamanashi & 3 Yamanashi Prefectural University
Parallel Session J: Networks, Governance, and Institutions
Venue & Time: Room Ragnar, 15:30 - 16:30
Chair: Eva Liias, University of Tartu & European Institute of Japanese Studies, Stockholm School of Economics
“Unveiling the Underlying Motives of Japanese MNE Digital and Green Economy Sector Investment Intent”
H. Richard Nakamura1, 2, Patrik Ström2, & Åsa Malmström Rognes2
1 Gothenburg University
2 European Institute of Japanese Studies, Stockholm School of Economics
“Stakeholders’ Interest and Power in Palm Oil Network Governance in Indonesia and Beyond”
Ayu Pratiwi1, Erja Kettunen-Matilainen1 & Daniel Chrisendo2
1 Turku School of Economics University of Turku & 2 University of Cambridge
“Weathering the Storm: Network-Based Coping Strategies of Academics During Crises”
Rose Quan1, Pratik Arte2, Steve Ball1, Sam Clegg1 & Robin Pesch1
1 Northumbria University
2 Center for Asian Studies, Stockholm School of Economics & Swedish Institute of International Affairs (UI)
19:00 – Social Event
19:30 - Conference Dinner
19:30 - Conference Dinner