The International Conference of Serviceology (ICServ) 2025
Parallel Session B: Generative AI and Service Innovation
Venue & Time: Room Torsten, 14:00 – 15:20
Chair: Kentaro Watanabe, National Institute of Advanced Industrial Science and Technology (AIST)
“Service LAD: An LLM-Agentic Framework to Enhance Usability of Product-Service System Design Methodology”
Wuyi Chen1, Tatsunori Hara1 & Jun Ota1, 1 University of Tokyo
“Lived Experiences of Data Practices: Toward a Wellbeing-Centered Framework for Navigating Datafied Life”
Kristina Heinonen, Hanken School of Economics & Norwegian School of Economics
“Structural Equation Modeling of Creative Self-Efficacy and Creative Behavior in Back-Office Tasks: The Effects of Generative AI Use Frequency”
Ryusuki Kiyohara1, Yoko Maeshiro2, Kazuhiro Yamaguchi2, Kazuhito Uehara2, Noriaki Uenomachi2, Yuki Tokuda2, Hitomi Yamazato2, Chikoto Oshiro2 & Tomomi Nonaka1
1 Waseda University & 2 Orix Business Center Okinawa Corporation
“The Service Model of Value Co-creation for Understanding the Excellence of the Best Practice of Service Innovations in Japan”
Teruyasu Murakami, Research Institute for Industrial Strategy
Parallel Session C: Digital Servitization and Business Models
Venue & Time: Room Ragnar, 14:00 – 15:20
Chair: Richard Nakamura, University of Gothenburg & European Institute of Japanese Studies, Stockholm School of Economics
“Digital Business Model Innovation for Sustainable Energy Grids”
Jon Williamsson, University of Gothenburg
“Expansion of Service Space through Effectuation in the Servitization of Manufacturing Industries”
Masanori Fujioka, Service Innovation Lab
“Management Evolution of Japanese Companies Through Acquisition in Sweden: Building a Good Relationship to Facilitate Servitization”
Hiroshi Nakamura1 & Patrik Ström2
1 SANNO University & 2 European Institute of Japanese Studies, Stockholm School of Economics
“Aspects of Digital Servitization”
Tomoko Tomiyama1, Shizuka Tabara2 & Kazuma Imamura2
1 Graduate School f Ibaraki University & 2 Ibaraki University
15:20 – 15:50 Coffee & Tea Break
Venue: Atrium, Stockholm School of Economics, Sveavägen 65 Stockholm
Parallel Session D: Social Innovation and Community Co-creation
Room Torsten, 15:50 – 16:50
Chair: Hisashi Masuda, Kyoto University of Foreign Studies
“Evolving Awareness of Older Adults Approaching Retirement through Community Participation: Examining Co-Creation Value in Barrier-Free Community Farms”
Shintaro Tanno1, Sawa Uchida2, Hisaya Ogura2, Nobuyuki Okada2, Masato Kashibuchi2, Takahiro Miura3, Ryosuke Ichikari3 &Keiko Toya4,5 1Servitizing Excellence, 2 Toray Construction Co., Ltd., 3 National Institute of Advanced Industrial Science and Technology, 4 Meiji University & 5 European Institute of Japanese Studies, Stockholm School of Economics
“The Relationship Between Family Influence on Health Behavior and Well-Being: A Perspective on Intergenerational Differences”
Chihiro Morito1 & Yoji Hata2
1 Kwansei Gakuin University & 2 University of Marketing and Distribution Sciences
“Promoting Public Participation in Socially Responsible Activities: The Balanced Emotional Effect of Fiction”
Miwa Nishinaka1, Dohjin Miyamoto2, Mengsi Liu2, Schiko Kiyokawa3 & Hirotaka Osawa2
1 Kagawa University, 2 Keio University & 3 University of Tokyo
Parallel Session E: Organization & Management
Venue & Time: Room Ragnar, 15:50 – 16:50
Chair: Masaaki Mochimaru, National Institute of Advanced Industrial Science and Technology (AIST)
“Regulating Decentralised Finance: Insights from the Offshore Jurisdiction Analogy”
Alexander Kristiansen1 & Patrik Ström2
1Center for Asian Studies, Stockholm School of Economics & 2European Institute of Japanese Studies, Stockholm School of Economics
“Revenue Sharing for Subscription Services in Sustainable Dual-Channel Supply Chains”
Xinmeng Li1, Yasushi Kawase2, Yudai Tsurusaki1 & Koji Kimita1
1 Graduate School of Engineering, University of Tokyo & 2 Graduate School of Information Science and Technology, University of Tokyo
“Cultural Industries in the Platform Age – Rethinking Competitiveness”
Lixin Lu1 & Patrik Ström2
1 European Institute of Japanese Studies & Department of Marketing and Strategy, Stockholm School of Economics & 2 European Institute of Japanese Studies, Stockholm School of Economics
18:30 – 21:00 Welcome Reception
Venue: Atrium, Stockholm School of Economics, Sveavägen 65 Stockholm