Rehncrona, Carin

Carin Rehncrona is a Postdoctoral Researcher at Center for Retailing. She holds a PhD in Service Studies and has an academic background in economics.

Rehncrona’s research explores how digitalisation transforms everyday economic life, with a particular focus on retail infrastructures, payment technologies, and market practices. Her work analyses how digital platforms and payment systems shape value, trust, and behaviour in consumer markets.

Her current project, The Value of Friction in Payments (funded by Handelsrådet), investigates how moments of friction—such as hesitation, delay, or reflection—can enrich payment interactions with meaning and responsibility. The research contributes to understanding how efficiency, control, and resilience are negotiated in increasingly cashless societies.

Rehncrona’s broader research bridges service studies, consumer research, and economic geography, highlighting how technological change reshapes both everyday consumption and the institutional conditions of retail. Her work has been presented at leading international conferences and published in peer-reviewed journals such as the International Journal of Quality and Service Sciences and in edited volumes on digital retail and the platform economy.

She teaches and supervises in the areas of retail management, digitalisation, and service innovation, and frequently collaborates with industry and public sector partners on issues related to retail transformation and digital payments.