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Diversity and sustainability – seven new companies enter the incubation program

A breadth of ideas are represented among the admitted companies, with everything from lending platforms for farmers and innovative water meters which detect leaks and help people save water, to apps intended to help parents improve the sleep of their newborn children, and websites which facilitate cross-border e-commerce.

The new companies move into the 400 sqm coworking space at A house, and will during the course of the program get help through coaching, mentorship, workshops and a network of executives, partners and investors.

"We are thrilled that the companies who have applied are of such quality that we are able to have this large of a batch of companies starting the program. All of these companies operate in completely different markets, but what they have in common is that they have innovative ideas, with strong and motivated teams behind them", says Julia Delin, CEO at SSE Business Lab.

Diversity and Sustainability

The companies are also characterised by diversity and sustainability, both of which were added as criteria for admission in January 2019. Forty-three percent of the companies have at least one male and one female co-founder, and all ideas work for at least one of the Sustainable Development goals.

One of the new companies is Astrid Wild, a disruptive outdoor clothing brand for women.. They want to challenge the pink-and-shrink norm of today, where brands take male outdoor clothing and simply change the size and color, when the clothes are sold to females.

Another team admitted into the program, Beaubi, are developing a digital platform for beauty product recommendations. Last summer Beaubi took part in the then new acceleration program Activate, designed to quickly take the companies from idea to prototype. Now Beaubi, and the six other companies, are ready for the incubation program which has hosted successes like Klarna, Budbee and Voi Technology.

We are happy and honored to be part of SSE Business Lab. In Sweden’s only context for early stage startups with unicorns among its alumni, we see this as an excellent opportunity to sharpen our abilities, says Tom Dickson, CEO at Panprices which is one of the newly admitted startups.

The next deadline to apply for the program is August 17, and you can apply if you are a student, alumni or an employee affiliated with the Stockholm School of Economics. For more information, visit SSE Business Lab.

The following companies have been admitted:

Beaubi: Beaubi is your go-to platform for beauty product recommendations. They gather all skincare, makeup and hair care products to help consumers navigate through the extensive range of products on the market, see reviews, learn about ingredients and get inspiration from other users. By making information more easily accessible, they can make the fast-growing beauty industry more transparent and guide consumers to more conscious purchases.

Labtrino: Labtrino is developing intelligent systems for water in apartment buildings. Their first product, the CubicMeter™, is the world's first non-invasive water meter for multi-apartment buildings, using patented technology to measure water flow, mounted on the outside of the pipe. They analyse the flow data using machine learning, enabling not only information about total consumption and leakages, but also what devices that use the most water. With their plug and play solution, they eliminate otherwise expensive installation and increase water awareness.

FoodFunder: FoodFunder is a lending platform for agribusinesses. The platform provides a new and complementary source of financing for farmers. Lenders are offered an alternative and non-cyclical investment with positive impact on the environment and broader society. Together, borrowers and lenders contribute to a stable and sustainable food production for the future. FoodFunder aims to provide tailored financing solutions for agribusinesses and play an important part in solving the financing puzzle many farmers face.

Astrid Wild: Astrid Wild is a digitally native D2C outdoor fashion brand designed by women for women, on a mission to inspire women worldwide to live a happier and healthier life by spending time outdoors. We’re bringing diversity into the very traditional outdoor industry by offering a feminine, minimalistic design paired with functionality and a focus on the perfect fit for the female body. Our products are sourced and produced in Europe with sustainability in mind.

Napper: Founded by Swedish dads, Napper is an app for parents who want to monitor, understand and improve their baby’s sleep. Napper aims to bring technology to the baby scene and vastly improve the availability and accessibility of information for new parents. The Napper app is available for download on Appstore.

Panprices: Panprices enables global e-commerce by aggregating all offers on products internationally. Consumers are empowered to find deals on products they are looking to buy up to 50% cheaper compared to the cheapest price in their country of residency. With a Pan-European overview, consumers are also able to find offers for hard to get products in a matter of seconds. Since launch in 2019, Panprices has helped thousands of customers.

Färsking: Färsking creates healthy foods for young people. Their vision is to enable the inner power in youth, and that starts with what you eat. If you eat good stuff, good stuff will happen. Their first products launched in the fall of 2018 and today they sell 3 flavors of Granola and 3 flavors of OatSmoothies in over 900 stores all over Sweden. The products are nutritious and completely without added sugar, sweeteners or other additives.

 

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