Throughout the morning, key topics were explored, including club democracy, supporter culture, sustainability, security, and financing - all vital to the long-term development of the sport in Sweden. 

The event featured a wide range of speakers and panelists who generously shared their insights and perspectives, creating a dynamic conversation at the intersection of sports, society, and business. 

Speakers & Panelists included: 

Joakim Lundquist - ENABLE Sweden / CEO Lundquist 

Filip Lundberg Verendel - Djurgården Football / ENABLE Sweden

Anders Almgren - ENABLE Sweden 

Martin Carlsson-Wall - Professor, Stockholm School of Economics / Center for Sports & Business

Noa Bachner - Journalist & author 

Tryggve Pederby - SFSU (Sweidsh Football Supporters Union)

Jenny Silfverstrand - CEO, SHL (Swedish Hockey League)

Nike Örbrink - Politician (Christian Democrats) & AIK supporter

Erik Gozzi - Chairman, Djurgården Football

Jens T Andersson - Chairman, Swedish Elite Football (SEF)

As highlighted throughout the day, Swedish football needs more forward-looking conversations - about global trends, democratic values, sustainable business models, and inclusive financing. But equally important is the narrative: the story of Swedish football - what it stands for, who it represents, and where it is heading.