Alide Gyllner, Managing Director of Synsam hearing, took the retail club students through a tour of the store located at Synsam Sveavägen and the flagship store at Hötorget to compare assortment, layout, and operations of different store concepts. Students then got the opportunity to see and test Synsam's Eyeview technology, and the customer process.

Pontus Rosén, Chief Category and Assortment Officer, taught a bit of strategy theory and how Synsam applies strategies to their assortment. Students were then encouraged to share positive impressions from exploring the stores, and something they thought Synsam could improve.

Sophie Nguyen, Key Account Manager, Synsam Retail Club