Josefin Edenborg, SSE RM Alumna and Management Consultant at Accenture, introduced students to the basics of case cracking, showing how consultants' structure and solve complex business problems. After a brief interactive overview of key tools and frameworks, students applied the methods in a profitability case about a foreign bus company deciding whether to invest in fuel-efficient buses. Students proposed solutions such as dynamic pricing and cost-saving measures, and the session ended with a short discussion on how to present recommendations clearly.

Alexander Rubin, Key Account Manager, Accenture Retail Club 2025/26.