Victor Ljungberg (CEO), and Izabela Damasio (Marketing Manager), introduced Meadow - a Swedish packaging technology company founded in 2020 focused on promoting scalable impact by replacing linear packaging. By using existing supply chains, product familiarity, and established recycling infrastructures, this also contributes to the circular economy. They shared the story behind the Meadow KAPSUL technology and demonstrated how circularity can be scaled in such a simple yet genuinely smart way.

Victor also presented his journey starting in the Retail Management program at SSE, and how it ultimately led him to founding a company dedicated to solving tomorrow's problems - today.

The students were then introduced to the potential of aluminum as a future solution for a wide range of everyday consumer. They got to work on a case in different groups how to launch new products to customers, retailers and manufacturers.

A big thank you to Victor and Izabela for sharing the story behind the Meadow KAPSUL. It was truly appreciated.

Axel Almersson, Key Account Manager, Circular Impact Retail Club 2025/26