Drawing from her experience, Elvira highlighted the importance of combining a strong understanding of your business with a clear vision, emphasizing how attention to detail and deep involvement in every aspect of the company have been key to Mockberg’s success.

Throughout the session, Elvira also stressed the critical role of self-development in entrepreneurship, underlining the need to embrace challenges, navigate uncertainty and maintain a growth mindset. She shared honest reflections on the ups and downs of building a company, encouraging students to view setbacks as learning opportunities and to continuously evolve alongside their ventures.

A big thank you to Elvira for an inspiring and insightful lecture on resilience, personal growth and the realities of entrepreneurship.

Haris Jasarevic, Key Account Manager, Entrepreneurship & Family Business Retail Club 2025/2026