Linnea Kaveryd, Retail Management alumna and now Business Analyst at ICA Gruppen, introduced the concept of the "common customer" and ICA's ambition to strengthen collaboration across ICA Sverige, ICA Banken, ICA Försäkring, and Apotek Hjärtat. ICA shared their long-term goals: increasing the number of "stammisar", becoming Sweden's most recommended loyalty program, and ensuring that customers clearly feel that choosing ICA pays off in time, money, and energy. 

Students were then presented with the challenge: How can ICA Group companies utilize their synergies to create attractive offers for young adults? Some proposals suggested transforming traditional ICA bonus points into cashback deposited directly into a personal savings account through ICA Banken. Other ideas included a "Moving-Out Kit", an omnichannel platform integrating services from multiple ICA companies, a more advanced Stammis loyalty program that tracks consumer shopping habits, and personalized health insights from Apotek Hjärtat. 

The workshop showed that ICA has a strong opportunity to position itself as a long-term partner in customers' everyday lives by connecting services across food, pharmacies, banking, and insurance.

A big thank you to Linnea and Emilie Goldensohn Fuchs for hosting such an engaging workshop! 

Ellinor Thulin, Key Account Manager, ICA Retail Club 2025/26