Breakfast Seminar - Big Data in Focus
Breakfast Seminar: Big data in retailing with Edward C. Malthouse, Professor of Integrated Marketing Communications at Northwestern University.
Handelsrådet and Center for Retailing invite you to the first in a series of breakfast seminars.
Guest lecturer is Professor Edward C. Malthouse. In collaboration with the CFR Research School in Retailing, he will tell about his research on big data and how it affects retailing.
The seminar takes a look at what opportunities and pitfalls the use of big data mean and how it is influenced by regulations such as GDPR. Based on this, he presents how to work with big data. The seminar ends with questions and discussion about the subject.
The seminar will be held in English.