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CFR Quant Marketing Workshop with Professor Gui Liberali

09 May 2022
On May 5 we were thrilled to participate in the “When Machine Learning Meets Online Experiments” workshop with Professor Gui Liberali from Rotterdam School of Management, Erasmus University.

Selective attention and the importance of types for information campaigns

27 January 2021
Working paper: Can we improve the potential for information to induce individual climate-change curbing action by focusing on individual types? In this paper Maria Perrotta Berlin, Assistant Professor at SITE, and her co-author try to contribute to the understanding of the persistence and increase of meat eating in the face of mounting evidence on the ills of meat production and consumption by considering the role of selective attention and learning.

New research: the moderating role of the dynamic capability of small manufacturing firms

28 May 2020
Today’s international markets are saturated with overwhelming concerns about issues related to the environment, specifically with issues related to how business intersects with environmental conservation. Consumers are becoming more and more prone to purchase products that consider the environment and sustainability, and they are more willing to pay the premium price tag that comes along with supporting those sustainability efforts. This growing concern has inspired manufacturing firms to develop more effective environmental management practices as they innovate newer and better products.