What happens to a text when the author writes the word "I"? Is a sense of sincerity formed, or rather an obstruction between the text and the reader? How does it work differently across different genres? In some sense, when the "I" enters the text, the person writing becomes an object of scrutiny her- or himself – "What happened in me at that point? How? Why?"

Retail Management students in Axel Johnson Retail Club visited Torsåker Farm outside of Stockholm for an interactive workshop with Axfoundation - exploring innovative initiatives that drive positive environmental and social change.

Retail Mangement students in Synsam retail club participated in a workshop to evaluate Synsam's current expansion strategy and determine what will prevail: physical expansion, online expansion, or both.

Retail Management students in Circular Impact Retail Club had the fantastic opportunity to visit the start-up online gallery Cay Collective.

Retail Management students in H&M Retail Club explored &Other Stories' rebranding through an interactive workshop and hands-on store assessment.

Retail Management students in Accenture Retail Club explored real consulting work through an interactive case-cracking workshop at Accenture's Stockholm offices.

Retail Management students in ICA Retail Club explored how ICA can optimize its private label packaging to reduce fees and strengthen its sustainability strategy.

Retail Management students attended a themed lecture to learn about Synsam's Lifestyle Subscription Plan and its impact on the company operations.

The House of Innovation (HOI) at the Stockholm School of Economics (SSE) invites applications for the PhD program in Business Administration, specialization in Entrepreneurship, Innovation, and Technology (DEIT). Applications open on December 1, 2025.

The Stockholm School of Economics has received funding from the Swedish Research Council to bring world-leading scholar Professor Kalle Lyytinen from Case Western Reserve University, USA, to the House of Innovation. Starting in January 2026, he will help advance SSE’s research on digital infrastructures and innovation.