On the 9th of February, we will welcome Associate Professor Yuliya Snihur from Toulouse Business School in presenting a seminar about her latest research exploring organizational identity dynamics in new venture pivoting.

Associate Professor Yuliya Snihur research shed light on stakeholder constraints on pivoting by scaling new ventures through the micro-mechanism of role crystallization. Our analysis also delineates the inter-temporal effects of lingering organizational identity, thereby advancing research on the organizational identity dynamics of new ventures.

Yuliya defended her dissertation at IESE Business School on the topic of antecedents and consequences of business model innovation, which was granted the 2014 Heizer dissertation award by the AOM ENT Division. Her research interests cover business models, innovation, and cognition in both new and established firms.

This seminar represents an integrative and important part of the House of Innovation's strategy to build a research environment through engagement with prominent guests and their work.

This seminar is a part of the Academic Seminar Series offered in cooperation with the Stockholm School of Entrepreneurship.