Our mission is to contribute to a more research-driven sports world.

Unparalleled and intimate collaboration with national sports organizations in football, hockey, and trot racing, to name a few.

Breakfast Seminar: Big data in retailing with Edward C. Malthouse, Professor of Integrated Marketing Communications at Northwestern University.

Dagens Handel has published an article on the Applied Retail Track. Applied Retail Track, a course co-created by students, faculty and corporate partners. It is part of the 3-year bachelor’s degree...

Jonas Colliander was interviewed in Dagens Industri about how recent events affects Google's brand.

Sara Rosengren was interviewed in Dagens Industri about do's and dont's for companies in e-commerce.

One example of activities in the Literary Agenda: On May 20, 2021, students, faculty and staff went on a city walk to learn about the connections between slavery and today´s economy after having...

Find here all the books we have read in the Literary Agenda the first five years. The books are carefully selected by our advisory board and lists are free to use and share. Read with us!

Marketing consists of activities carried out by or on behalf of firms and other organizations, which have implications for their customers. Thus, there is a backstage and frontstage to marketing: how...

This research theme focuses on understanding processes that form and transform markets. A key starting point is the recognition that markets are heterogeneous phenomena that can be made to work in...