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"Retail (big) data and predictive analysis ” receives grant of 1.72 MSEK
Last updated
2020-12-07
The project “Retail (big) data and predictive analysis” has received a new grant of SEK 1 720 000 by the Torsten Söderbergs foundation.
No fail-safe recipe for international e-commerce
Last updated
2020-10-07
Online sales have taken off during the COVID-19 pandemic, and for many small and medium enterprises in Sweden, the international market promises new and sorely needed customer groups. But there isn’t...
Marketing Analytics workshop with Prof. Bruce Hardie (LBS)
Last updated
2022-02-08
On Feb 1, Prof. Bruce Hardie from London Business School gave a talk about his research journey from a person “without statistics and mathematics background” to one of the most influential quantitive...
Udden Sonnegård, Eva
Affiliated Researcher
E-mail: Eva.Udden.Sonnegard@hhs.se
Who's winning the vaccination race? Addressing the COVID-19 vaccination effort in Eastern Europe
Last updated
2021-03-01
There are great expectations that vaccinations will enable a return to normality from COVID-19. However, there is massive variation in vaccination efforts, vaccine access, and attitudes to vaccination...
Retail Art Program
Last updated
2021-11-01
RAP aims at bridging the worlds of contemporary art with students and faculty in areas of marketing, consumer studies and distribution. In the pic: Benedikte Bjerre´s Lyckan, Kärleken och Meningen med...
From Human to Robotized Expertise?
Last updated
2020-07-06
Digitalization is currently reshaping industries and organizations and work as we know it. So far, this development has been most salient in industries like retail, entertainment, and finance. Today,...
Pan-European cooperation to solve problems caused by pandemics
Last updated
2020-12-03
The COVID-19 pandemic has caused widespread problems across the globe. A new EU-funded research project will contribute to strengthen Europe’s response to the impact of COVID-19 as well as future...