The new retail landscape offers a myriad of channels and touch points to interact with shoppers. A common belief is that integration across interactions is preferable in all situations. However,...

With the first warm days of spring settling over Stockholm, a classroom at the Stockholm School of Economics fills with the quiet hum of laptops. Inside, retail management students are not escaping...

There are great expectations that vaccinations will enable a return to normality from COVID-19. However, there is massive variation in vaccination efforts, vaccine access, and attitudes to vaccination...

Vice President of Diversity, Equity, and Inclusion (DEI) at Essity

CIVICA students from SSE have been recognized with the Boroli Prize for their work in a CIVICA multicampus course. Their projects address timely European challenges – from political polarization to AI...

Half-way through the first week of COP26 negotiations, we take a moment to reflect on how Misum, as a research center grounded in sustainability work, is contributing to the broad and urgent goal of...

RAP aims at bridging the worlds of contemporary art with students and faculty in areas of marketing, consumer studies and distribution. In the pic: Benedikte Bjerre´s Lyckan, Kärleken och Meningen med...

Maria Perrotta Berlin, assistant professor at Stockholm Institute of Transition Economics (SITE) and Giancarlo Spagnolo, professor of Economics at University of Rome II and senior researcher at SITE,...

Counter intuitively perhaps, but recent research shows that green households aren’t more likely to hold environmentally friendly investment portfolios. This Misum Academic Insight reveals the...

We had the pleasure of hosting a research seminar at the House of Innovation, featuring Professor Byung-Gak Son of Bayes Business School.