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Activism ads: How influencers turn causes into sales
Last updated
2024-10-02
Can adding social causes to ads make us care? New research from the Stockholm School of Economics reveals that influencers who mix activism with product promotion boost sales – but only if the cause...
HOI research | How family firm dynamics shapes digital success
Last updated
2025-06-23
A new study by House of Innovation researcher Marco Mismetti reveals that when it comes to digital transformation, what matters most for the transformation of family firms isn’t technology – but...
HOI research | Unleashing innovation: a new taxonomy of competition-based approaches for policymakers
Last updated
2023-10-25
In an era where innovation is the key to economic growth and societal advancement, understanding how policymakers can stimulate this process is crucial. New research presents a comprehensive taxonomy...
HOI research | Data sustainability: navigating the future of data governance across generations
Last updated
2023-10-25
In the era of big data, the concept of data sustainability is emerging as a critical aspect of data governance. This article explores a recent academic paper that delves into the concept of data...
The Firestorm Master Thesis of 2025: The Art of Framing Diversity
Last updated
2026-01-16
Find the Firestorm Master Thesis, The Art of Framing Diversity, from the recipients of 2025 on this page.
New tenure at the House of Innovation
Last updated
2025-06-10
The House of Innovation at the Stockholm School of Economics (SSE) is pleased to announce that Roxana Turturea has been granted tenure and promoted to the position of Associate Professor, marking a...
Artworks from Firestorm Foundation
Last updated
2025-02-25
Firestorm Foundation is donating art to the School in an effort to increase the number of female artists represented in the SSE Art Collection.
New Study: How “slack” helps nonprofits stay resilient and true to their mission
Last updated
2025-08-26
Too little slack makes nonprofits fragile, while too much risks waste. A new study from the Center for Security and Resilience at the Stockholm School of Economics introduces the idea of “tappable...
Crafting an Investment Story with Dustin
Last updated
2026-03-16
Retail Management students in Axel Johnson Retail Club visited Dustin Group for an interactive workshop focused on how companies communicate long-term value creation to investors through a clear and...
GaPP pre-summer workshop held in St Andrews
Last updated
2025-06-27
The pre-summer workshop at the University of St Andrews brought together 30 scholars from across Europe for a full day of engaging presentations and lively academic exchange. Hosted in collaboration...