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Receiver context determines the effectiveness of advertising
Last updated
2016-12-16
The social and physical contexts are crucial to how we perceive advertising and are affected by it. This is shown in a recently published dissertation from the Stockholm School of Economics (SSE).
SSE IB team reaches case competition world finals
Last updated
2014-09-18
A team of master students from the specialization International Business have advanced to the final round of the Corporate Knights/Schulich Business for a Better World Case Competition at World...
The winner of the Gunnar Hedlund Award 2012-2014 has been announced
Last updated
2014-12-15
In 1997 the Boards of the Institute of International Business (IIB) at the Stockholm School of Economics (SSE), and the European International Business Academy (EIBA) decided to launch a new...
Dialogues at The Garden - 15 Dec 2021
Last updated
2021-09-22
As the world pivots, design innovative questions before you design the answers. At our annual event “Dialogues at The Garden”, Roberto Verganti and Mattia Bianchi, SSE professors and directors of The...
Retail Store Concepts at Swedish Match
Last updated
2020-03-06
Swedish Match Retail Club had a workshop about Swedish Match’s stores and how to integrate the tobacco free alternative "ZYN" into the different store concepts.
Business in the New Normal - 22 April 2020
Last updated
2020-06-05
As the world is currently in emergency mode, many are already thinking how to do business after the peak of the pandemic has passed. It can be September 2020, or January 2021. We do not know. But two...
Innovation in the ‘20s: leadership is the challenge and design might be the solution - 18 Feb 2020
Last updated
2020-09-01
The roundtable took a leadership perspective to innovation in today’s turbulent times and discussed the contribution that a design-driven approach can give to leadership, featuring Roberto Verganti...
Platform-based collaboration and competition: from hype to actionable strategies - 17 Nov 2020
11/17/2020, 8:00 AM - 9:30 AM
In this online seminar we discussed the challenges and opportunities given by platform-based ecosystems, as well as the approaches for innovation processes in and across organizations.
CSR in developing countries - new Misum paper published
Last updated
2020-06-23
A new article from Enrico Fontana, Affiliated Researcher at Misum and lecturer at Chulalongkorn University (Thailand) investigates the main drivers of transgender discrimination in the Bangladeshi...
Cancelled and postponed events
Last updated
2020-03-11
Following a decision by the President, the Stockholm School of Economics has decided to cancel the Alumni Homecoming in March and postpone this year’s Master Graduation, in light of the current...