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New case study - Tactics for successful board renewal in the name of climate change
Last updated
2023-12-01
Corporate boards play a crucial role in setting company policies, long-term goals, and overseeing corporate officers and executives. In this new case study, Misum affiliated researcher Emma Sjöström...
Frequent or infrequent – why some reviewers dare to stand out while others stay silent
Last updated
2024-09-26
Frequent online reviewers tend to post their opinions even when they contradict the majority, while less frequent reviewers often stay silent to avoid social disapproval, new research finds. This...
The key to profitable e-commerce
Last updated
2023-02-21
John Karsberg (The retail agency WorkShop) and Niklas Bondesson (NoA Consulting) held a theme lecture on what digital actors should consider to be profitable online.
In-store visit at Stora Coop in Bromma
Last updated
2023-03-03
The students in Coop Retail Club had an in-store visit at one of Sweden's largest Coop stores.
MIRAI 2.0 R&I Week 2023
Last updated
2023-06-01
Mirai logo
Sustainability at H&M Group
Last updated
2023-02-23
H&M Retail Club had a workshop on sustainability for its portfolio brands in Liljeholmen.
Product Design and Sustainability at Clas Ohlson
Last updated
2023-02-17
Clas Ohlson held a workshop about product design and sustainability at Center for Retailing.
Case workshop at Novax
Last updated
2023-02-09
The students in Axel Johnson Retail Club were asked to come up with a marketing plan for a company aiming to broaden its customer base.
Product Marketing at Swedish Match
Last updated
2023-02-17
Swedish Match retail club had a workshop about product marketing.
Trade Marketing Realities at Swedish Match
Last updated
2023-02-15
Swedish Match had a theme lecture regarding Trade Marketing.