Sara Rosengren comments on how the summer heat affects different businesses in P1 Morgon.

Max and Allen Mohammadi, Hippogriff, and Anders Åkerberg, Skedvi Bröd, is the winners of ICA's Entrepreneur Award (ICAs Entreprenörspris). Sara Rosengren was in the jury.

Carl-Philip Ahlbom is co-author of the second edition of Marknadsföring i Butik.

Fredrik Lange talks about product development and launching new flavours in Göteborgsposten.

Sara Rosengren comments on the retail apocalypse in Svenska Dagbladet.

Sara Rosengren held a presentation and participated in a panel discussion regarding the digitalized consumer's behavior at SNS.

Sara Rosengren comments on Amazon Web Services on TV4.

History The Center for Sports & Business was formally created in 2015, but the activities leading up to the establishment of the Center began already in 2011. Over time, three phases can be

Advisory Board The advisory board of the Center for Sports and Business consists of senior managers from our partner sports. The board meets 2-3 times per year, helping the Center to identify

The Center for Sports and Business (CSB) brings together a broad international network of researchers from leading universities around the world. Their work spans disciplines such as accounting,