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Backsell, Jessica Inez
Affiliated Researcher
E-mail: jessica.backsell@hhs.se
Product Launch workshop at Coca-Cola Europacific Partners
Last updated
2024-10-03
The retail management students in CCEP Retail Club had a workshop at CCEP Jordbro going through a new product launch.
The Importance of Wholegrain – Communicating a “Boring” Topic at Fazer
Last updated
2025-12-04
Retail Management students in Fazer Retail Club had a workshop about the importance of wholegrain, focused on how to communicate this topic to young adults.
30 May 2024 - AI-driven supply chain management
5/30/2024, 8:30 AM - 10:00 AM
We hosted a breakfast seminar for practitioners to learn about enhancing operations and supply chain management through AI integration. Professor Anand Nair led the session, exploring the practical...
28 May 2024 - Breakfast event with Professor Michael Frese
5/28/2024, 8:30 AM - 10:00 AM
We hosted a breakfast seminar designed for practitioners, academics, and anyone interested in the latest insights on entrepreneurship and psychology. Professor Michael Frese, this year's Global Award...
Packaging Solutions for ICA Private Label
Last updated
2025-11-20
Retail Management students in ICA Retail Club explored how ICA can optimize its private label packaging to reduce fees and strengthen its sustainability strategy.
EIJS Research News
Last updated
2019-05-20
Policy Brief
Last updated
2021-01-14
The European Institute of Japanese Studies (EIJS) has launched a Policy Brief Series. The aim is to regularly provide knowledge and insights into up-to-date issues on Japan in relation to Sweden and...
Cocreating higher education with business partners in times of crisis
Last updated
2020-08-28
Lessons learned from the BSc Retail Program.