How consumer behaviors shifted during the COVID-19 crisis.

What was the Swedish government's approach to the pandemic, and how was it received in Sweden?

With Christmas around the corner, we're making a list and checking it twice. But Susanne Sweet, Associate Professor and Research Manager at Mistra Center for Sustainable Markets (Misum), wants to fill...

We had the pleasure of hosting a research seminar at the House of Innovation with Professor Charles Baden-Fuller, who visited us from Bayes Business School.

Despite big challenges for some companies, the changes in consumer behavior as a result of the pandemic, present a large opportunity for others. This trend is apparent among the twelve companies who...

Retail Management students in H&M Retail Club visited H&M's new Beauty Flagship store on Drottninggatan, engaging in a hands-on workshop aimed at enhancing the store's layout and elevating H&M brand...

Students in the Retail Management program attended a Theme Lecture led by RM Alumni Oliver Lundgren, founder and entrepreneur behind the Swedish lifestyle brand OAS.

Förra veckan utsåg HUI (Handelns utredningsinstitut) som vanligt årets julklapp. I år valdes det återvunna klädesplagget. Misums Susanne Sweet är forskningsledare i Mistra Future Fashion, ett...