Stefano Puntoni is Professor of Marketing, Head of Department, and Director of the Psychology of AI Lab at the Rotterdam School of Management, Erasmus University, in the Netherlands. He joined RSM after completing a PhD in Marketing at London Business School, with a visiting period at the Stockholm School of Economics, and a degree in Statistics at the University of Padova, Italy. His research has appeared in Nature Human Behavior, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Management Science, among others, and has been featured in media outlet such as Harvard Business Review, MIT Sloan Management Review, The Times, and the Wall Street Journal. Most of his ongoing research investigates how autonomous technology is changing consumption and society. He is currently an Associate Editor at Journal of Consumer Research and Journal of Marketing, as well as the International Perspectives Director at the Association for Consumer Research. He has been a visiting professor at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. His jokes are funny but not as funny as he thinks.