Olof Lundh’s The Last Campfire is a reported, investigative book about how sport on TV— from the breakthrough of television in the Swedish “people’s home” after the 1958 FIFA World Cup to today’s patchwork of streaming services—has become perhaps our last shared gathering point in an otherwise fragmented media landscape.

The book explores how the Nordics have become one of the world’s hottest markets for sports media rights: multi-billion rights deals, intense competition between broadcasters and platforms, federations and leagues chasing ever-greater revenues—and agents earning vast sums along the way. At the same time, the cost for consumers has soared. Everything is available to watch, but at what price?

Olof Lundh is a journalist at TV4 and serves as editor-in-chief and columnist at Fotbollskanalen. He also writes columns on sports and business for Dagens Industri and hosts his own podcast. He was named Sports Journalist of the Year in 2015, received the Per Wendel Award for News Journalist of the Year in 2016, was the host of the Grand Prize for Journalism (Stora Journalistpriset) gala in 2019, and was nominated for the Grand Prize for Journalism as Voice of the Year in 2022.