In 2020, Milgrom was co-recipient, with Robert Wilson, of the Sveriges Riksbank Prize in Economic Sciences in Honor of Alfred Nobel “for improvements to auction theory and inventions of new auction formats.” Their fundamental work on new auction formats has provided the scientific foundation for creating interventions that benefit societies at large. He is a Distinguished Fellow of the American Economic Association and widely regarded as the world’s leading researcher in the area of auction design. 

Paul's research spans multiple domains within the area of auction theory but also includes numerous contributions to modern microeconomic theory more generally. His work has been published in leading journals, such as the American Economic Review, Econometrica, Management Science, Science, Journal of Economic Theory, Journal of Political Economy, and the Quarterly Journal of Economics, among others. Please refer to Paul's staff profile for more details.

In this seminar, hosted by the Center for Retailing and the Center for the Philosophy of Markets, Paul will discuss research on "Online Display Advertising: History, Technology and Market Design Analysis.” With 2024 annual revenue exceeding a quarter trillion dollars, US digital advertising is a huge industry. Its evolution involved the introduction of new technologies and forms of organization that challenge traditional economic analyses. This talk focuses on the history, technology, and organization of online display advertising, illuminating how practices and organizations evolved to create ever-greater value for publishers and advertisers. 

Please join us for this seminar and register your attendance here no later than December 15, 2025. Seats are limited and allocated on a first-come basis.