Welcome to another AW with the SSE Alumni Network for Brand and Marketing Communications on November 25.

This time we’ll meet at the Centre for Business History in Stockholm (Centrum för Näringslivshistoria) in Bromma.  Anders Sjöman, CEO and SSE alum, will guide us in the archives: see the Saltsjöbad Treaty, Karin Boye’s original scripts, Ericssons first ledger, the 1963-sketches for the ICA logo – and much more.

The Centre helps Swedish companies manage their historical archives and also offers them help in actively using their heritage as a strategic business asset - or history marketing. That’s the marketing angle for this AW – and Anders will share more about this practice.  More info at www.naringslivshistoria.se. 

Join us to meet with fellow alumni, expand your network, and engage in lively discussions. Snacks and drinks too, of course.

Welcome!