Describe your role and what it is that you do overall and on a day-to-day basis:
Co-founder and CMO. I mainly work on finding and talking to users, building communities and curating content on our platform. There’s no real definition of my work tasks since we’re a team of three people currently and we all need to work on whatever is needed at the moment, and if you don’t have the skills, you figure it out somehow!
What interested you about the field you are currently in?
I worked with accelerating startups in the US prior, and got to work with and discover many startups, and I thought I’d rather invest my time and energy into something I passionately believe in. This is why I quit my job and moved back to Sweden to think about what type of problem in society I wanted to contribute to solving.
Why did you choose to study your subject area at SSE?
I’ve always been very intrigued by human behaviour and social psychology, while being very creative as a person, which is why I chose the Business & Management Masters program. I didn’t really want to study business economics and thought about becoming a psychologist, but I applied just because and decided to give it a chance, and all of a sudden, five years had passed!
How did your time/education at SSE help guide you to the career journey you have embarked on?
It helped me see opportunities rather than obstacles and gave me a great network of entrepreneurial people. Combining the SSE network and insights with the hustler mindset and creativity from where I grew up has been key.
What path did you take from graduation to where you are now?
- PR at Spotify, Prime & United Minds
- Trainee at SACC-LA, Universal Music, and marketer at Mood Fabrics in Los Angeles
- Worked with new investments and communications at a Chinese/Indonesian PE-firm
- Consultant at Business Sweden in Chicago and New York, that helped Swedish startups establish a presence in the US
Following your time studying and living in Stockholm, do you have any words of wisdom or advice you would like to share with our current students?
Everyone around you is just as, if not more, anxious and confused than you are. Don’t assume everyone else has everything figured out. If you think you have a good idea or care about something - try it out! If you’re right, great. If you’re wrong, you probably learned a great deal and took the first steps in your entrepreneurial journey.