I decided to come to SSE because I had such a good experience here the first time with the Swedish Program as an undergraduate. I loved the Swedish culture and found that Stockholm was an excellent match for my personality. The Masters in Business and Management program sounded like a great fit. I have had a traditional marketing education and worked in large corporations, and this program seemed not just to study how systems work, but pose the question: everything is changing, how are you going to react?
Now that I am back, I am struck by how open everyone is to collaborating and helping each other. My program is already so closely-knit from time spent in class and getting to know each other outside of school, and it hasn’t even been two months!
While here, I am looking forward to exposure to different industries. Having a diverse range of cases and projects allows me to explore almost every sector and see if something peaks my interest more than consumer goods, which was my previous area of work.
I recently had a class that made me think ‘oh wow, that is so different!’ We discussed marketing under uncertainty and contrasted the thought-processes of larger corporations with how entrepreneurs think about marketing with so many unknown factors. The answer was so different from my own experiences it made me uncomfortable. At the same time, it felt good to have my boundaries pushed and to consider a new perspective.
I recently attended a great event at Skansen, sponsored by Swedish Match, where we celebrated the top four Swedish holidays in one night (Crayfish party, Christmas, Easter, and Midsummer). It was a valuable opportunity to interact with the company, and I even got to sit across from the CEO! It was just such a fantastic experience, and I love that these opportunities exist for students at SSE.
I thought I would learn more about innovation at SSE, but it has completely flipped everything I have learned upside down in a good way – even in my short time here so far! Staying in the U.S. as an American would have been a safe and comfortable route to business education, but I am getting so much more out of my SSE education. My scholarship from AFSSE is what allowed me to pursue this path and I am very grateful for that support.