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Workshop at Bemz: How do we extend product lifespans?

Bemz, the seller and manufacturer of customized furniture covers for IKEA products, invited RM students for an afternoon workshop focusing on their sustainable business model and how it could be extended to other products.

At Bemz's flagship inspiration store on Odengatan, CEO Anneli Kansbod and her colleagues presented the firm's concept, results, and business model focusing on the manufacturing of furniture covers to minimize waste and promote reuse. Students were then asked to tackle a case focusing on finding product categories that could be saved using the company's philosophy and resources.

Mark Csontos, Key Account Manager, Retail Management program

CFR Retail Retail Club