The Mistra Center for Sustainable Markets (Misum) is a cross-disciplinary and multi-stakeholder research, education and outreach center based at the Stockholm School of Economics (SSE). Research is collaborative and draws on actors from academia, business and policy to understand and create research-based and business-relevant solutions for sustainable markets.
Misum draws on research collaborations both nationally and internationally and aims to be a national center of excellence embedded in an international context.
Research into sustainability is co-ordinated in three collaborative areas:
To ensure international and business relevancy, Misum features an international board with members drawn from both academia and the business community.
Misum´s mission is threefold. Firstly we conduct multi-disciplinary research that is both scientifically rigourous and practitioner relevant. Secondly we have the mission to educate our students and equip them with tools to be able to understand and act upon our time´s most pressing challenges. Finally, of priority for all that we do at Misum is cross-sectional collaboration and industry outreach.
The Misum office is a cosmopolitan mix of 28 researchers, one administrator, Elizabeth Barratt, and a communications manager, Tinni Ernsjöö Rappe. We represent 13 different countries and together we speak 23 languages: Swedish, Norwegian, Danish, German, French, Italian, Spanish, Greek, Hindi, Japanese, Filipino, Urdu, Punjabi, Oriya, Bengali and Afrikaans, Arabic, Farsi, Kurdish, Nepali and Russian.
Mette Morsing is the executive and scientific director at Misum and holds the Mistra Chair of Sustainable Markets at Misum, Stockholm School of Economics.
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A collaboration with Mistra and other research foundations
Misum is mostly funded by Mistra (the Swedish Foundation for Strategic Environmental Research). Mistra has invested SEK 55 million over a five-year period to initiate our center of excellence at SSE. Misum also hosts projects funded by, for instance, Vinnova, The Swedish Research Council and Formas.
A cross-disciplinary center of excellence
The aim of Misum, launched in January 2015 with Lin Lerpold as Executive Director, is to create a world-class, cross-disciplinary center of excellence that will enhance the understanding of, and create new insights into, sustainable markets. It functions as a platform and meeting place for many kinds of actors both national and international: academics, practitioners, firms and other organizations. Misum’s mission also includes providing expert advice to political leaders and policy developers, and collaborating with other research centers.