Mats Pettersson, PhD, is an affiliated research fellow at the House of Innovation, where he has recently defended his doctoral dissertation. At Ericsson, he focuses on developing business models for enhancing enterprise sales and commercial development. Mats uses technology development for gaining market advantages and emphasizes commercial development for monetization. His experience spans various scales, from leading large-scale enterprise initiatives to engaging in innovation hubs for early-stage solutions. Mats' role includes guiding teams in design, production, sales, and service delivery to understand and optimize value creation. He applies his methods across diverse initiatives, aiming to extract maximum value from strategic and daily operations.