Smart Home at ICAX
Oskar Karlsson, Head of Strategy and Finance at ICAx, held a presentation about how they work with new innovation projects, for example smart home. He then asked the students to come up with solutions on how ICAx can work with new solutions for the home to help the customer in their everyday life. Some of the suggestions presented by the students where new apps that could help to see what you have for food at home and that gives you good new recipe. Or good ways on how you could reduce waste. One group talked about self-scanning with help of the phone in the store.
Matilda Forsén, Key Account Manager, ICA's Retail Club.