Marketing Organization & Value Creation
How Organizational Structure affects on Customer Orientation
Jönsson, K., Andersson, P and Axelsson, B. (2009), paper submitted to Industrial Marketing Management
Purpose – Knowledge management deals with the production, application, and distribution of knowledge within and between organizations. Such intellectual resources do not appear ex nihilo, but are always constituted through practices and undertakings in an everyday work life setting. This paper seeks to examine how two managerial tools, the balanced scorecard and an e-mail system, are used to represent and classify various knowledge-based resources in two organizations.
Design/methodology/approach – The paper draws on Foucault’s perhaps least recognized work, The Birth of the Clinic and shows how what Foucault calls sensible knowledge is useful for understanding BSC and the e-mail system. Sensible knowledge integrates a number of human faculties such as ocular, representational, and communicative skills in many cases taken for granted and poorly considered in organization theory. Two case studies serve as the primary empirical domain.
Findings – The paper concludes that knowledge can never be taken for granted, but must always be examined at the level of its constitution and reproduction, i.e. within the regimes of representation and classification in which practitioners operate. Such regimes of representation and classification are immanent in a variety of managerial tools and technological systems and must therefore be examined in greater details.
Research limitations/implications – The immediate implications from managerial tools and technological systems need to be studied in their context and understood as principal resources for managing knowledge in practice.
Originality/value – The paper bridges theoretical writings on representation classification, sensible knowledge and the more mundane everyday work life practices that constitute organizations.
Edenius, M and A. Styhre (2006), Journal of Knowledge Management, Vol. 10 No. 3
Implementing New Logics for Value Creation – Networking Processes Driving the Emergence of Electronic Market Places
Andersson, P. and Vilgon, M., (2000). Paper submitted to International Marketing Conference of the American Marketing Association, Universidad Torcuato di Tella, Buenos Aires, June 28-July 1
Patient focused care – why should citizens put together the healthcare puzzle? in ”Leading Health Care – Organizing healthcare for greater value”
Essler, U. Winberg, Rognes and Helgesson eds. (2008). EFI vid Handelshögskolan i Stockholm.
Patienten i centrum – ska medborgaren lägga vårdpusslet? in ”Detta borde vårddebatten handla om”
Essler, U. Helgesson and Winberg eds. (2008). EFI vid Handelshögskolan i Stockholm.
Gaps Between Intended and Actual Use – Turning Problems into Opportunities in Health Informatics
Abstract: There has been a rapid increase in interest to utilise the www for communication between the healthcare sector and the public. However, the potential seen by proponents is far greater than the actual achieved use. Some proponents may have overrated the potential, but in many projects there is a gap between the actual and possible achievement. In this article, we explore how the gap between envisaged and actual use can be closed, drawing on published healthcare management and health informatics studies, Actor-Network Theory and using two case studies of Swedish health informatics services. We identify two important factors for closing the gap. The first is an attitude towards unintended use as a source of further valuable adoption, rather than as behaviour to be corrected. The second is the identification and promotion of networks that support the use of the eservice, rather than focusing too narrowly on the e-service itself.
Westelius, A and Edenius, M. (2006), International Journal of Public Information Systems, Vol. 2006:2, pp. 33-53
Internet, Internationalisation and Customer Value Creation – The Case of Medical Information on the Internet
Vilgon., M. and Andersson, P. (2006). In: Managing Customer Relationships on the Internet, eds: Lindstarnd,et al , Elsevier (book chapter, forthcoming 2006)
Discussion about “Web Services on National Healthcare: The Impact of Public and Private Collaboration”
Edenius, M (2005). International Journal of Technology and Human Interaction Vol 1 (2) 2005
E-service and Knowledge Formations – The use of a Web-based E-messaging system in Healthcare. Managing Customer Relationships on the Internet
Edenius, M (2005). Pergamon, Elsevier Science Ltd Spring 05.
Other Research Reports
- Mobile City Moments
- The Value-Creating Care Process
- Wireless Festival
- Mobile services in basic education
- NFC/sensor network Services (”FORCE”)
- All-Optical Overlay Networks
- Novell Access Provisioning (NAP)
- Dynamic Spectrum Access (DSA)
- Service Innovations and Dynamic Business Models
- Enterprise Market for Mobile Services
- Mobile gaming – A techno-economic study of social gaming
- A Tele-Ecomonic study of mobile TV
- Internet Foresight
Other Research Projects
Open Innovation Frameworks
This 3-year project financed by the Swedish government as well as a group of industrial partners aims at creating a competence center for Open Innovation.
All-Optical Overlay Networks
The project aims at identifying where optics and hybrid networks can provide a real techno-economic advantage with respect to all-IP and pure electronic systems. 4 organizations involved: Net Insight AB, KTH, Linköpings University, and SSE.
Royal Swedish Academy of Engineering Sciences (Kungl. Ingenjörsvetenskapsakademien) The project aims at identifying central issues for the future and give advice for Swedish IT-policy in 2015. Analysis targeting perspectives of users, infrastructure and law & policy.
Novell Access Provisioning (NAP)
Case segmentation of new mobile network access providers. 4 organizations involved: Wireless@KTH, National Post & Telecom Agency, Stockholm School of Economics, ÅF-Communicator.
Dynamic Spectrum Access (DSA)
Economical analysis of the impact of DSA on the market and potential usage of new trading mechanisms for radio spectrum. 10 project members from 4 organizations involved: Swedish Defense Research Agency, Swedish Post & Telecom Agency, Wireless@KTH, Stockholm School of Economics.