Past, Present and Future of Retail Research (7.5 ECTS)
January 8-11, 2018
Course director: Professor Sara Rosengren and Professor Anne Roggeveen
This course introduces the retail research canon, spanning early works in in-store marketing to the latest research on sustainability and digitalization in retailing. The reading list is multi-disciplinary with a focus on articles published in leading retailing journals such as the Journal of Retailing. The purpose of the course is to guide the participants in the many areas of retailing research, discuss the topics and their relevance, and to discover promising avenues for future research in collaboration with industry experts.
Note: For this course, food and housing at Kämpasten Conference Center will be provided for all admitted participants
Methods and Technology in Retail Research (7.5 ECTS)
March 19-22 & August 17, 2018
Course director: Professor Magnus Söderlund
Retail research includes many and varied methodologies, ranging from in-store experiments to big data analysis. The course will have a particular focus on experiments, and it comprises traditional questionnaire-based means of collecting data as well as some of more recent means such as FaceReader (to measure emotions) and eye-tracking.
In this course, senior researchers will share their in-depth knowledge of their preferred methods. Guest lecturers will come from, for example, in-store retailing, consumer behavior, economics, and industrial economics/engineering. Participants will familiarize themselves with various methods for data collection and analysis, and use some of them in producing a conference paper as part of the course.
Management Control and Strategic Planning in Retailing (5 ECTS)
August 13-16, 2018
Course director: Dr. Mikael Hernant
In this course, PhD candidates and practitioners are brought together in a context that focuses on the evaluation of retail businesses' current economic performance, with the aim at effectively developing their strategies and operations. The course addresses theoretical issues as well as practical instruments for decision support on how to win in the retail marketplace. The ambition is to provide the PhD candidates with a profound understanding of the interface between management control and strategic planning in retailing.
The course will consist of a three-day practitioner module where PhD candidates take the course alongside practitioners. The course also includes a separate list of more theoretical readings, as well as a separate research project, for the PhD candidates.
Skills course: Reviewing, Discussing and Defending (5 ECTS)
October, 2018 (exact dates TBD)
Course director: Professor Micael Dahlén
Being an academic researcher means being part of the academic community. This includes reviewing of both conference and journal papers. In this course, the participants will review several real articles. At the end of the course, all participants will have formulated their own reviewing philosophy.
Additionally, the participants will also receive training in presentation techniques. This aims at strengthening their skills at presenting their research to a broad range of audiences, including speaking at practitioner conferences and with media.
Finally, this course will prepare the students for their own PhD defense. They will discuss each other’s papers and defend their own. This will provide them with an early “mini mock defense” experience.