Research

Ongoing projects

• Power swapping: embedding the battery swapping model in the Swedish context

• Relevant market boundaries

• Standing Tall- corporate and societal resilience in an uncertain world (2021-2026)

• Tracing ideas of gender in marketing research and practice

• Public procurement as a tool for market development, value creation and innovation

• Sustainable green gold? Mapping the plurality of value creation logics and agentic change efforts in the market transformation of the Nordic forestry sector (2022-2027)

• From volumes to values? Exploring market contraction in the context of finite and renewable resources

• DELISH: Decoupling in a business practice via business model life cycle assessment and market shaping (2025-2028)

Current PhD students and projects (presented alphabetically)

• Disrupted Dynamics: The long-term consequences of market deregulation

• The platformisation of cultural production

• Building systemic resilience in a market-based society

• Towards artificially intelligent procurement

• Towards sustainable procurement

Previous projects (under update)