Every week, one person in Sweden dies whilst waiting for a donated organ. Today there areapproximately 859 people on the waiting list.
While having the highest willingness to donate,Sweden has one of the lowest numbers of organ donations made in Europe. We wanted toknow why. The aim of this Global Challenges Project was to increase awareness of organdonation and encourage people to take a stand on the subject matter.
We found that the low number of registered donors was mainly because organ donation issurrounded by myths and misunderstandings in the general population due to inadequateeducation on the subject. We wanted to combat this by educating those around us andencouraging them to sign up on the register.
During the project we conducted an awareness campaign through social media where weinformed people about the facts regarding organ donation and simplified the process toregister in the Swedish Donor Register. The campaign resulted in the subject being discussedin one of Sweden's largest podcasts and an online challenge where people registered.