Joining the House of Innovation Fall 2022

Hui Sun is an Assistant Professor at the House of Innovation at the Stockholm School of Economics (SSE). Her work focuses on the role of managerial cognition in entrepreneurship, behavioral strategy, and social networks.

Hui's research in entrepreneurship combines computational modeling and qualitative methods to better understand (a) how entrepreneurs learn from a lack of experience and (b) how their learning strategies influence the strategic trajectories of their ventures. Her research in behavioral strategy investigates how human cognition constrains organizational coordination via languages and algorithms. Hui also linked research in cognitive science with network theories of social capital to better understand how people utilize resources in their social networks. This line of her work analyzes how people mentally navigate their social worlds, with the goal of developing technologies that facilitate knowledge diffusion within organizations.

Prior to joining SSE, Hui received her Ph.D. in Management from the Kellogg School of Management at Northwestern University in 2022. She also holds a MS in Statistics from Northwestern University (2022), a BS in Psychology, and a BA in Digital Entertainment Design from Tsinghua University (2016).