Sustainable Business Development Through Entrepreneurship and Innovation Platform: business transitions for the benefit of society
Today there is a new and somewhat different call for market actors to engage in the sustainable development of business than only a few years ago. It entails a pragmatic urge to consider how entrepreneurship and innovation can effectively support businesses – both commercial and social – but also the communities they operate in, in addressing broad societal problems. How can specific innovations – not only technological but also social ones - engage market actors and non-market actors to collectively contribute with knowledge, experience and resources to provide solutions for sustainable business development?
Whereas non-market actors have previously shown skepticism about trusting market actors to solve urgent social and environmental challenges, currently we witness a strong quest from international organizations such as UN, World Bank, OECD, EU Commission, and from national governments, labor unions and non-governmental organizations, to invite and expect market actors to engage pro-actively in contributing to solve global social and environmental challenges in a less short-term, less self-oriented and more pro-social mode. In other words, there is an anticipation for market actors to take on what has been labelled “corporate citizenship” (Crane, Matten & Moon, 2012).
The Misum Sustainable Business Development Through Entrepreneurship and Innovation platform departs from business models and activities to entrepreneurship and innovation for sustainable development and addresses the following key questions: