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Harvard Professor Cass Sunstein on nudging

On January 11 Misum hosted Harvard Professor Cass Sunstein, together with Mette Morsing, Professor of Sustainable Markets at SSE, and Lucia Reisch, Professor from CBS. They spoke about behavioral science and nudges, environmental protection and sustainability in front of a full aula here at Stockholm School of Economics.

Thank you all for coming! The audience was a great mix of students, people from the business sector, politicians, publishers, journalists, pr-people, think tanks and researchers from different universities.

On this page you can find the slides of Cass Sunstein and Mette Morsing, the article about nudging and our seminar that was published in Dagens Nyheter.

Find Cass Sunstein´s books here.

Find tweets about the seminar under the hashtag #nudgeMisum.

Info about the participants:

Prof Cass R Sunstein is the Robert Walmsley University Professor at Harvard and Harvard Law School where he founded and directs the Program on Behavioral Economics and Public Policy. He is a prolific writer, an advisor to the US president and consultant to governments and companies worldwide. Sunstein argues for "nudges" in the form of low-cost, choice-preserving approaches, and also for careful analysis of the costs and benefits of regulations. His latest book is "The ethics of influence".

Dr Lin Lerpold is Associate Professor at the Stockholm School of Economics and Executive Director of the Mistra Center for Sustainable Markets (Misum).

Prof Lucia Reisch is a behavioral economist and Professor for Consumer Research and Policy at Copenhagen Business School. She is also a board member of Misum.

Prof Mette Morsing is the new Professor in Sustainable Markets at Misum/Stockholm School of Economics.

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