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Trust in finance: What can we learn from Aristotle and behavioral finance?

"In my talk, I’ll show how organizations can support virtue – and remedy vice." Welcome to this breakfast seminar with Boudewijn de Bruin, Professor of Financial Ethics at University of Groningen on Feb 5, 8.30-9.30 in room Ragnar, Sveavägen 65.

In times of crises, financiers cry foul at the lack of public trust vested in them. But research shows that the public realizes that if you want to be trusted, you first need to be trustworthy. Hence my recommendation, both in research and consultancy to the financial sector: to regain trust, build trustworthiness. This may be easier said than done. But some relevant advice may come from unexpected quarters: Aristotle’s ethics of virtue. Trustworthiness requires that you have the requisite professional competence, and that you have the right motivation. Virtues are the sorts of things that contribute to such competence and motivation. In my talk, I’ll show how organizations can support virtue – and remedy vice – and I’ll illustrate my claims by reference to events from recent financial history as well as to insights from behavioral finance.

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