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Dissertation defense by Angelica Blom

Angelica Blom from the Department of Marketing and Strategy will defend a PhD dissertation entitled “One Size Fits All?: Understanding Shopper Responses Towards Integration Activities in Omnichannel Retailing” on Friday February 22, 2019, at 10:15 am in room Ruben.

The opponent is Professor Steve Burt, University of Stirling, Scotland UK.

Please contact Helena Lundin for a paper copy of the thesis.

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