Dissertation defense by Angelica Blom
Angelica Blom from the Department of Marketing and Strategy will defend a PhD dissertation entitled “One Size Fits All?: Understanding Shopper Responses Towards Integration Activities in Omnichannel Retailing” on Friday February 22, 2019, at 10:15 am in room Ruben.
The opponent is Professor Steve Burt, University of Stirling, Scotland UK.
Please contact Helena Lundin for a paper copy of the thesis.