Dissertation defense by Stefan Szugalski
Monday November 12, 2018, at 13.15 in room 720
Stefan Szugalski from the Department of Marketing and Strategy will defend a PhD dissertation entitled “Marketing with Benefits: Essays on Consumer Reactions to Ugliness, Sustainability Reports, Pop-up Banners and VIP Treatment” on Monday November 12, 2018, at 13.15 in room 720.
The opponent is Professor Kristina Heinonen, Hanken School of Economics.
Please contact Helena Lundin for a paper copy of the thesis.