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Sara Rosengren, appointed new professor at the Stockholm School of Economics

The Board of the Stockholm School of Economics has today appointed Sara Rosengren as Professor of Business Administration, especially marketing.

Sara Rosengren is a renowned researcher in marketing and retail. Her research focuses on how people react to different types of marketing activities, such as advertising campaigns, the introduction of e commerce or changes in price. She is best known for her research on advertising capital.

Find out more at www.hhs.se

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