Rosengren and Dahlén earn prestigious distincition
Their article “Exploring Advertising Equity: how a Brand’s Past Advertising May Affect Consumer Willingness to Approach its Future Ads” was selected by the American Advertising Association as one of the three best articles in Journal of Advertising during 2015.
The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference.
Sara Rosengren and Micael Dahlén are active at the Center for Consumer Marketing at SIR and the Department of Marketing and Strategy at SSE.