Dissertation defense by John Karsberg
Thursday December 8, 2016 at 1.15 pm in room 750.
John Karsberg from Center for Consumer Marketing's (CCM) will defend a Ph.D dissertation entitled “Reception, Reception, Reception: The Effects of Receiver Context on Advertising Effectiveness” on Thursday December 8, 2016 at 1.15 pm in room 750.
The discussant is Associate Professor Guda van Noort, University of Amsterdam.
Please contact Helena Lundin for a paper copy of the thesis.