Marketing book gets Award
"Marknadsföring och påverkan på konsumenten" edited by Magnus Söderlund and published by SIR has been awarded "Marketing Book of the Year"
Sveriges Marknadsförbund (Swedish Marketing Federation) has awarded "Marknadsföring och påverkan på konsumenten", edited by Magnus Söderlund, the Marketing Book of the Year Award. The anthology has contributions from twelve marketing researchers at SSE/SIR.
The book is published by SIR and is also the SIR Yearbook of 2014.
At the same occasion, Erik Modig, Research Fellow at the Center for Consumer Marketing, received an honorary award for his book Effektiv kommunikation och kampen om våra tankar
We at SIR congratulate the research group on this achievement!
Johan Söderholm/SIR Director