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New book by Hans Sjögren

Professor Hans Sjögren has published a new book titled SMORGASBORD: Varumärke och flygförsäkring – när det skandinaviska flög ut över världen.

Professor Hans Sjögren has published a new book titled SMORGASBORD: Varumärke och flygförsäkring – när det skandinaviska flög ut över världen. In the first part professor Sjögren explores how SAS has played an important role in forming the perception of Scandinavia from the 1950s onwards. The second part deals with how insuranace company Skandia became global leader for flight insurances. Please contact Hans Sjögren if you are interested in acquiring a copy of the book or if you have any further questions. 

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