Communication & Strategy Workshop at Systembolaget
Carolina Nilsson, Head of Communication Strategy, Brand and Concept at Systembolaget, and Emanuel Mankert, Creative Director at Systembolaget, held a presentation about how Systembolaget communicates its sustainability efforts. They then asked the students to come up with a few marketing strategies but to also take into account the regulations and restrictions that Systembolaget has to work with in order to produce such campaigns. Students were divided into groups to discuss and then present their ideas to the group, after the presentations, stickers were handed out for everyone to stick on the ideas they liked most.
Maya Hariz, Key Account Manager, Systembolaget's Retail Club