This workshop was held by Maria Thuleberg, HR Business Support and Strategy Lead, and Henna Kallberg, Communication Specialist at Clas Ohlson. The workshop began with Maria and Henna holding a presentation about both employer branding in general and how Clas Ohlson's works with it. Then, the challenge was presented. The students were asked to discuss their perception of Clas Ohlson, potential ways in which Clas Ohlson better would reach students at SSE and lastly attractive attributes within a retail employer in general.

Regarding the students' perception of Clas Ohlson, they agreed that they apprehend the company as being open and having a family-like culture. Yet, the students highlighted the fact that they have a vague picture of Clas Ohlson as an employer, and thus argued that there is a gap between the company's employer branding and the students' perception. Further, the students suggested different ways in which Clas Ohlson could reach SSE students. Suggested channels were for instance career fairs such as Handelsdagarna, presence at LinkedIn and a more developed career page on their webpage. Regarding tonality, students agreed that Clas Ohlson should keep their inclusive and warm attitude. Suggestions on content included more communication about complex business challenges, the possibility to grow within the company and benefits such as salary and nice offices.

As for the last question, the students were of the opinion that attractive attributes of a retailer are salary, possibility to evolve and change career within the company and that the company actively works with motivating the employees.

Linn Widjeskog & Sandra Jansson, Key Account Managers, Clas Ohlson's Retail Club.